CPA marketing for beginners 2022: your definitive guide to the best

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  • Post last modified:April 12, 2022
CPA marketing for beginners 2021

CPA marketing for beginners 2021CPA marketing guide is to show you what is CPA marketing, how it works, what’s the difference between CPA marketing and affiliate marketing, about the top CPA networks you may work with, how to get approved and how to promote CPA offers and cash in the earnings. 

CPA Marketing

The term CPA means Cost Per Action. It is also known Pay Per Lead, in short PPL. CPA marketing can be relatively easier than selling products. The main idea behind CPA affiliate marketing is day by day getting particular action from your traffic. This action may be submitting an Email, filling up a form, making a download, submitting a pin code, submitting a mobile number, and even getting a sale. People are fond of getting free products than they want to spend earned money.  As you drive your traffic to a particular task, it leads you to money. Generally, you may make $0.50 – $20 per CPA offer. Some of the high-end CPA offers may pay $750 or even more for a particular task by your traffic. If It sounds amazing, you will need to know all about CPA

CPA Marketing Works

Some well-known CPA networks are the ones to control the whole process. The vendors or CPA offer creators tend to submit their particular job or product to CPA networks, and those CPA networks keep promoting those offers via CPA marketers like us. They offer us a fixed amount of money for every particular offer or task which depends on how much the vendor or CPA offer creator is investing. Your work needs to be straightforward; firstly, you need to apply to a CPA network, and after it gets approved, you need to browse the existing offers and select the offer that is suiting your interest. After determining the offer, you have to promote it as much as you can to the targeted online visitors.

CPA Network Terminology

CPA network terminology can’t be complicated, but you need to know a few key terms as you are launching.

Affiliate Manager:

The person  managing an affiliate program for a merchant is known to be an Affiliate manager . They can be responsible for recruiting, engaging with affiliates, and generating revenue for the merchant.

Category:

The niche for which the CPA offer may be applied (sports, fashion, beauty, health, etc.)

Chargeback: 

When a sale “falls through” for an action an affiliate which has already been paid for. Since the sale was never finalized or an item hadn’t been  returned, the previously given commission can be deducted back into the advertiser’s account.

Commission: 

The payment an affiliate receives—either a flat rate or percentage—once a successful conversion is been tracked.

Contextual link: 

A text link which is placed within an affiliate website that links to the advertiser’s website.

Conversion rate: 

The percentage rate at which a particular action is performed. In other words, the number of successful conversions are divided by the total traffic.

Cookies:

 In affiliate marketing, cookies are used to assign a unique ID to a user who has clicked the affiliate link to an advertiser’s site for a specific duration. The affiliate will receive credit for the conversion in this predefined window, typically 30-90 days.

Cost per action (CPA):

 An online advertising strategy which can allows an advertiser to pay for a target customer’s specified action.

Earnings per click (EPC):

 The average amount an affiliate earns every time a user clicks an affiliate link.

Offer page: 

The webpage where the conversion occurs after a visitor takes the necessary action.

Return on investment (ROI):

 Refers to the amount of money made with a campaign. It is the revenue divided by the ad spend, multiplied by 100. 

The of top 10 CPA networks in the world:

    • MaxBounty (recommended for Experts)
    • Peerfly (recommended for Experts)
    • Adworkmedia (recommended for All)
    • CPALead (recommended for beginners)
    • Adscendmedia
    • MGCash.com (recommend for beginners)
    • Clickbooth
    • ClickDealer
    • CPAGrip (recommended for beginners)
    • CPATrend

Bottom Line

CPA network terminology can’t be complicated, but you need to know a few key terms as you are launching.

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